The 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models made their debut at the Atlanta Auto Show. These special "DUB Edition" vehicles may be ordered at Chrysler and Dodge dealers and will arrive later this spring.

"We know our customers are passionate about their vehicles, so partnering with automotive industry lifestyle gurus at DUB Magazine enables us to offer special-edition vehicles like these through our dealerships," said Deborah Meyer - Vice President and Chief Marketing Officer, Chrysler LLC. "Loaded with unique interior and exterior features or 'bling,' the 'DUB Edition' Chrysler 300 Touring and Dodge Charger SXT models make a bold statement."

Chrome accents complement the intrepid exterior styling of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT vehicles, including chrome mirror caps–a first on a Dodge vehicle–and a MOPAR® chrome honeycomb grille. The "DUB Edition" Chrysler 300 Touring models also feature chrome exterior door handles and side mirror caps. Special "DUB Edition" badges appear in three locations on the exterior of the vehicle: the deck lid and the passenger- and driver-side front doors. In addition, each 2008 "DUB Edition" Dodge Charger SXT also features a body-color spoiler and fog lamps.

Both models are powered by a 250-horsepower 3.5-liter V-6 engine with a five-speed automatic transmission with Auto Stick. All 2008 "DUB Edition" models feature a performance-tuned suspension as well as Electronic Stability Program (ESP) with Anti-lock Brake System (ABS) and Brake Assist.

Both models are equipped with 20-inch aluminum wheels with 245/45R20 all-season performance tires.

"DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models are available in Inferno Red, Brilliant Black, Bright Silver and Cool Vanilla. The "DUB Edition" Dodge Charger SXT is also available in Dark Titanium.

"Working on a special edition production vehicle with Chrysler and Dodge is a great opportunity for the DUB brand," said DUB's President and Co-Founder, Myles Kovacs. "The Dodge Charger and Chrysler 300 are hot vehicles to begin with. Once people see the 20-inch wheels and listen to the 13-speaker KICKER surround-sound system, they'll feel like they're in a show car, but with a factory-backed warranty."

Inside, the Dark Slate Gray interior of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models features leather-trimmed seats, embossed with the notable DUB logo. Premium-weight floor mats are also embossed with the DUB logo. The "DUB Edition" Dodge Charger SXT also features a leather-wrapped steering wheel and shifter knob.

A MyGIG™ Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio in both models provides cutting-edge entertainment technology. In addition, the 13-speaker KICKER surround-sound system with a 322-watt KICKER amplifier provides excellent sound quality. The "DUB Edition" Dodge Charger SXT also features a 200-watt KICKER subwoofer and the "DUB Edition" Chrysler 300 Touring features a 100-watt KICKER subwoofer.

The limited production run of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT includes 1,385 Chrysler models and 2,180 Dodge models for the U.S. Both models will be built at Brampton Assembly Plant in Brampton, Ontario. Production begins next month and Chrysler and Dodge dealers are now taking orders. MSRP for the 2008 "DUB Edition" Chrysler 300 Touring is $33,140, which includes destination. MSRP for the 2008 "DUB Edition" Dodge Charger SXT is $30,235, which includes destination.

About Anti-Lock Braking System
An anti-lock braking system (ABS) is a system on motor vehicles which prevents the wheels from locking while braking. An anti-locking braking system allows the driver to maintain steering control under heavy braking by preventing a skid and allowing the wheel to continue to forward roll and create lateral control, as directed by driver steering inputs. Most commonly, braking distances are shortened (again, by allowing the driver to press the brake fully without skidding or loss of control). Disadvantages of the system include increased braking distances under rather rare circumstances and the creation of a "false sense of security" among drivers who do not understand the operation and limitations of ABS.

Since it came into widespread use in production cars (with "version 2" in 1978), ABS has made considerable progress. Recent versions not only handle the ABS function itself (i.e. preventing wheel locking) but also traction control, brake assist, and electronic stability control, amongst others. Not only that, but its version 8.0 system now weighs less than 1.5 kilograms, compared with the 6.3 kg version 2.0 in 1978.

The anti-lock brake controller is also known as the CAB (Controller Anti-lock Brake).

A typical ABS is composed of a central electronic unit, four speed sensors (one for each wheel), and two or more hydraulic valves on the brake circuit. The electronic unit constantly monitors the rotation speed of each wheel. When it senses that any number of wheels are rotating considerably slower than the others (a condition that will bring it to lock) it moves the valves to decrease the pressure on the braking circuit, effectively reducing the braking force on that wheel. The wheel(s) then turn faster and when they turn too fast, the force is reapplied. This process is repeated continuously, and this causes the characteristic pulsing feel through the brake pedal. A typical anti-lock system can apply and release braking pressure up to 20 times a second.

The sensors can become contaminated with metallic dust and fail to detect wheel slip; this is not always picked up by the internal ABS controller diagnostic.

One step beyond ABS are modern ESC systems. Here, two more sensors are added to help the system work: these are a steering wheel angle sensor, and a gyroscopic sensor. The theory of operation is simple: when the gyroscopic sensor detects that the direction taken by the car doesn't agree with what the steering wheel sensor says, the ESC software will brake the necessary wheel(s) (up to three with the most sophisticated systems) so that the car goes the way the driver intends. The wheel sensor also helps in the operation of CBC, since this will tell the ABS that wheels on the outside of the curve should brake more than wheels on the inside, and by how much.

The electronic unit needs to determine when some of the wheels turn considerably slower than any of the others because when the car is turning the two wheels towards the center of the curve inherently move slightly slower than the other two – which is the reason why a differential is used in virtually all commercial cars.

About Electronic Stability Control
Electronic stability control (ESC) is a technology that improves the safety of a vehicle's handling, by detecting and preventing skids and slides, helping the driver maintain control of the vehicle. This technology is applied through a computerized system.

ESC simplifies steering for the driver. ESC uses the vehicle's braking system as a tool for "steering" the vehicle back on track. Braking is automatically applied to individual wheels, such as the inner rear wheel to counter understeer, or the outer front wheel to counter oversteer. Some ESC systems also intervene by reducing engine power or accelerating the driven wheels.

ESC compares the driver's intended direction (by measuring steering angle) to the vehicle's actual direction (by measuring lateral acceleration, vehicle rotation (yaw) and individual wheel speeds). If the vehicle is not going where the driver is steering, ESC then brakes individual front or rear wheels and/or reduces excess engine power as needed to help correct understeer (plowing) or oversteer (fishtailing).

ESC incorporates yaw rate control into anti-lock brakes. Yaw is rotation around the vertical axis; i.e. spinning left or right. Anti-lock brakes enable ESC to brake individual wheels. ESC may also incorporate traction control, which senses drive-wheel slip under acceleration and individually brakes the slipping wheel or wheels and/or reduces excess engine power until control is regained.

ESC cannot override a car's physical limits or increase traction. If a driver pushes the vehicle's traction beyond its limits, ESC cannot prevent a crash. It is a tool to help the driver maintain control using available traction.

About Chrysler LLC
Chrysler LLC is an American automobile manufacturer that has been producing automobiles since 1925 and from 1914 under the Dodge name. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler (now Daimler AG). Prior to 1998, Chrysler Corporation traded under the "C" symbol on the NYSE. Under DaimlerChrysler, the company was named "DaimlerChrysler Motors Company LLC", with its U.S. operations generally referred to as the "Chrysler Group".

On May 14, 2007 DaimlerChrysler AG announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management, L.P., although Daimler continues to hold a 19.9% stake. It is then that the company gained its current name. The deal was finalized on August 3, 2007.

On August 6, 2007, after the announcement of the spin-off to Cerberus, the Chrysler LLC, or "The New Chrysler", unveiled a new company logo and launched its new website with a variation of the previously used Pentastar logo. Robert Nardelli also became Chairman and CEO of Chrysler under the ownership of Cerberus. Chrysler is now the largest private automaker in North America.

The company was founded by Walter P. Chrysler on June 6, 1925, when the Maxwell Motor Company was re-organized into the Chrysler Corporation.

Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations (just after having done a similar rescue job at the Willys car company).

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