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| Description: |
Toyota put in a golden performance at the biennial Paris Motor Show, September 28th-October 15th. With the booth's core message centering on the European brand pledge of Superior Quality, Toyota introduced the Auris space concept to the wonder of the public. The Auris (from aurum, Latin for gold) was presented in gold to convey the model as a modern, elegant and premium car, and all communications for the car contained gold as the central theme. The display built awareness of the new car which embodies the Toyota design philosophy of vibrant clarity, reflecting the changing face of the C-segment customer and the Toyota brand attitude of optimism. At the Lexus booth, the LS 600h made its European debut, and is soon to become the third Lexus Hybrid Drive-powered vehicle on sale on the continent. The LS, as the ultimate representation of Lexus values, engineering capabilities and creativity, managed to further improve the brand's reputation as a leader in technology as well as reinforce the message that Lexus is synonymous with hybrid technology, and vice-versa.
Toyota again displayed its commitment to all areas of society — right from the grassroots level to the biggest stage of them all — with its sponsorship of this year's Copa Toyota Libertadores, the South American football club championship. Toyota invited local children to enjoy an experience of a lifetime by participating in the opening ceremonies of both legs of the final, which was eventually won by Internacional of Brazil. As winners, Internacional will now face the respective champions of Africa, Oceania, Asia, North and Central America and Europe in the FIFA Club World Cup Japan 2006 presented by TOYOTA in December. The original Toyota Cup competition between the champions of South America and Europe, which had been sponsored by Toyota for 25 years, was extended to include the champions of all six continents in 2005. As the pinnacle of world club football, it is the perfect way for Toyota to express its dedication to the world's most popular sport. |
| Contacts: |
Toyota Motor Corporation
1 Toyota-Cho, Toyota City
Aichi Prefecture 471-8571, Japan
Phone: (0565)28-2121
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| Site popularity: |
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| URL: |
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| Posted: |
06 December, 2006 12:19 |
| Site Title: |
TOYOTA MOTOR CORPORATION GLOBAL SITE |
| Site Desc: |
TOYOTA MOTOR CORPORATION GLOBAL SITE |
| Category: |
CARS:BY MAKE / Toyota |
| Specialized in: |
Toyota
- Toyota Auto
- Toyota Car
- Toyota Dealer
- Toyota Motor
- Toyota.com.jp
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| Editor remarks: |
It has an excellent Google PageRank. This website is extremely popular to the web users. It has a high Alexa Rank. This website should be doing very good at this point. This website is among the top 50,000 websites on the Internet.
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