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| Description: |
Every sixteenth car on the planet is now a Chevrolet. It’s an unbelievably
far cry from the sleepy French town where – if you believe the legend – in 1896
or 1897, the extraordinary man who gave Chevrolet its name was first
‘discovered’ in a French bicycle workshop by a member of one of America’s
richest families.
The son of a clockmaker from La Chaux-de-Fonds in Switzerland, Louis’s career
began at the age of 11 in a bicycle repair shop where he poured his father’s
principles of precision engineering into the development of fast bikes. Racing
the results brought prize money to help feed his six brothers and sisters.
Chevrolet’s powerful pedalling skills ensured full platters.
When, in 1896 or 1897, touring American property magnate Vanderbilt wandered
into the shop needing repairs to his motorised tricycle, Louis fixed it. An
impressed Vanderbilt urged him to make his fortune in America. After training
with Darracq in Paris and spending time in Canada as a driver and mechanic,
Chevrolet finally realised the dream in 1901 by getting a job at De
Dion-Bouton’s New York workshops. Another four years’ hard graft designing
engines finally paid off with a stunning victory and a new world record in his
first serious motor race in 1905. In the same year he married his sweetheart and
began a 15-year winning streak on USA racetracks that would turn him into a
full-on hero.
Chevrolet’s racing career took off properly in 1907 at the wheel of a Buick
Bug. Buick had been acquired by the motoring entrepreneur William Crapo (yes,
really) Durant and turned into a hugely successful marque. By 1908 Buick was
part of Durant’s General Company of New Jersey - later to become General Motors.
It didn’t take long for Louis Chevrolet, the Schumacher of his day, to come to
Durant’s attention. On November 3 1911 the two men joined forces to create the
Chevrolet Motor Car Company - and a legend was born.
Durant’s vision of the future was shown to be correct as his newly acquired
Chevrolet company went from strength to strength. The Chevrolet brand quickly
became synonymous with quality, value, reliability and affordability – a fact
underlined by Chevrolet’s toppling of Ford’s Model T from its No 1 sales
position, and its domination of the US car sales charts for 40 years straight,
from 1936 to 1976.
Now, Chevrolet is moving into the 21st century (and into the UK) with a
sharp, brilliantly engineered range of cars designed to answer not just the
practical demands of today’s motorists, but also some of the more emotional
ones.
The new range of small and medium sized, economical cars launched on February
1st. Please take your time to browse the site to learn about the Chevrolet that
suits you best. |
| Contacts: |
Chevrolet UK Ltd
Wyvern House
Kimpton Road
Luton
Bedfordshire
LU2 0DW
UK
T: 0800 666222
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| Site popularity: |
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| URL: |
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| Posted: |
28 November, 2006 04:53 |
| Site Title: |
New cars at your local Chevrolet dealer - Chevrolet UK |
| Site Desc: |
Chevrolet has arrived in the UK in style, with the new Matiz, the Kalos and the Lacetti — all different, but all exciting. To find out why Chevrolet is all the car you need, book a test drive or order a brochure today at www.chevrolet.co.uk. |
| Category: |
CARS:BY MAKE / Chevrolet |
| Specialized in: |
Car
- Cars
- Chevrolet
- Chevrolet Dealer
- England
- General Motors
- Gm
- Great Britain
- Manufacturer
- New
- Northern Ireland
- Scotland
- Uk
- United Kingdom
- Wales
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| Editor remarks: |
You can know more about the new Chevrolet Matiz, the Chevrolet Kalos, the Chevrolet Lacetti and the Chevrolet Tacuma by visite the chevrolet.co.uk. |
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